Philanthropy and Sponsorship

boosting credibility and branding
An article by Lawry Cohen Consulting

Progressive companies know that good corporate citizenship is a key plank of triple-bottom-line performance.

Philanthropy has been a popular means of expressing community commitment, but contemporary philanthropic behaviour has moved beyond the 'cheque and forget it' routine of the past. Today, many companies have innovative programs which directly link with their corporate values. Sponsorship is a very different tool as generally, there is an expectation of reciprocity and return on investment.

So how do you measure the success of these initiatives in terms of benefits to the community and your own organisation?

We have benchmarked best practice in some of Australia's top corporations and this equips us with valuable insight into the best way to integrate philanthropy and sponsorship into your organisation's business operations.

Delivering

  • Philanthropy processes
  • Sponsorship strategies
  • Audits of existing practices
  • Governance advice
  • Training
  • Performance KPIs

Other services to consider

Management and Communication

We have benchmarked best practice in some of Australia's top corporations and this equips us with valuable insight into the best way to integrate philanthropy and sponsorship into your organisation's business operations.

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