Social Marketing
compelling reasons for change
Achieving positive, sustainable behavioural change, does not usually happen through serendipity, but rather, through carefully considered interventions .
Social marketing uses strategies embedded in the commercial marketing and communications professions to inspire, educate and motivate people to adopt behaviours that will enhance their individual well being.
Social marketing is a highly structured process with a strong outcome driven focus. It takes people on a journey from the self realisation there is a need to alter behaviours, to the benefits that will be acquired, and onto the tools and knowledge needed to make those changes.
Our exposure and leadership in helping to frame public policy within the health, justice and environment portfolios and formulating strategies to engineer improved behaviours, will benefit any change challenge.
Delivering
- Development of the value proposition
- Market research, focus group facilitation
- Marketing and communications strategies
- Strong experience within the humanities sectors
- Data analysis
- Issues management
Other services to consider
Management and Communication
Testimonial
Lawry Cohen has the ability to synthesise the needs and desires of a diverse range of stakeholders engages them in the development of common goals and strategies to meet their diverse needs. Truly a talented facilitator!
It takes people on a journey from the self realisation there is a need to alter behaviours, to the benefits that will be acquired, and onto the tools and knowledge needed to make those changes.
